For the last couple of weeks I’ve been observing the background developments of all things American Apparel and her too crunk for primetime CEO / frontman, Dov Charney. In case you’re not familiar, America’s favorite “hipster” brand is on the verge of bankruptcy. I know. I found it hard to believe myself. According to the New York Times, stockholders are going swayze and there is a minor debt of $91 million. To top it off there’s a chance the outfit could get booted from the NYSE. For the smart dumb cats, that’s like getting your hood pass revoked. Not a good look. Read on+
So what does The Don Dov do? He uses the interwebs to set search for the best bottoms on the planet. Considering his current state of affairs, was this the best move? Umm…no. Would I have pulled some sh%$ like this? Hell no! Was it a gangster move? MostÂ definitely. But while the championship level hater-ation is being tossed his way, what people fail to realize is that Mr. Charney is in a virtual win/win situation. My dude is cold chillin’!
Its like this. Dov Charney built a brand that took part in shaping a generation of youth. He made his haters wish THEY could shoot all their advertising. photos with a Kodak instamatic. He put those sexy terry cloth gymshorts back into the wardrobes of right (and wrong) bodied women through out the world. Dudes in the hood are rocking jeans tighter than trust fund punks in williamsburg. He even made me treat my girl to vast selection of thigh high socks for every season… in every color (experienced readers know what thats bout). Dov Charney is responsible for all of this, on top of providing jobs to thousands and keeping his product sweatshop free and American made.
Mr. Charney knows this and at the end of the day he’s dusting his shoulders off. The fact of the matter is, American Apperal mens slim fit t’s turn into Hanes Beefy T’s without its founder manning the helm. The brand looses its mass appeal. But mark my words theres a bigger Don out there that is aware of all this too. Remember Mark Echo. Almost the same scenario. At some point someone or someone’s company is going save America’s hipster brand. Their strategy: buy the Don out for millions, keep him on as head creative for millions a year. everyones happy and Dov is still a Don. Saaaaaaluuuuud!!!