In the late 80′s 2 sets of fashion hungry kids from Brooklyn teamed up to become one of the strongest forces NYC would see to this day. The crews, Ralphies Kids and Polo USA formed the Lo-Life’s [read more]. Draped in primo POLO by Ralph Lauren they created a culture for themselves that continues to span generations. [Read more...]
Euro PoloRican: Living the Lo Life in the UK [documovie]
Jay-Z Goes Gusto and Buys BBC Ice Cream
Just days before the release of Watch the Throne, his highly anticipated album with Kanye West, Jay-Z’s is making more moves on his Illuminati chessboard. As of today, Jay-Z’s fashion house, Rocawear, is the sole manufacturer and distributor of Pharrell Williams’ Billionaire Boys Club. With this (ultimate financial) alliance, Pharrell will continue as the creative director while Hov handles the business end of things.No need for the label whores to lose it. BBC is not going to end up in MACY’s or Floomingdales. It will remain in the upper echelon of the streetwear arena, business as usual. As brands are folding everyday due to the economy, this is the kind of backup one could only dream about.. For now we’ll watch and see how this thing turns out. We’re thinking Too Big To Fail.
Futura 2000 x Clarks Originals Fall/Winter 2011
The drop that we’ve been waiting for is finally here. After premiering at this years Bread and Butter in Germany, the union of Clarks and legendary graffiti writer Futura 2000 is back with yet another take on the classic Wallabee. [Read more...]
Not Black, Not White, but Polo-Rican. Living The Lo-Life
Foto: ProFreshionalism
Ralphies Kids and Polo USA. Two boostin crews from two different sections in Brooklyn. With an obsessive affinity for the classic styles of fashion designer Ralph Lauren, they joined forces to become one of the most notorious problems the streets of NYC would ever deal with. They named the new unit, The Lo-Lifes. Even with other crews like A-Team, Face Heads, G (Guess) Force, Fila Mob, and the Steam Team, The Lo Lifes garnered respect from them all. And do you think Ralph Lauren and his Polo brand blew up during the nineties because of well planned ad campaigns? [Read more...]
Star Wars x Adidas FALL/WTR ’11 Look Book
Everybody on the planet nerds out about something. Whatever that particular something is, they’ll run off at the mouth for hours with all the dusty dirt, dates, details, and demographics whether you want to hear it or not. Act like you could care less about their nerdiness, they get sensitive and what not. One the other hand, If you pull that on a Star Wars fanatic you liable to get your head busted to the white meat. [Read more...]
Dirty Secrets: CANAL+ ‘T-Shirt Stories’ [TRAILER]
With the name ‘T-Stories’, it doesn’t take rocket science to determine what this movie is about. France’s provider of exclusive content, CANAL+ presents a documovie that centers around a rather panache group of entrepreneurs who have all built their fortunes from the ground up. starting with guess what? T-SHIRTS. Also featured are the obsessive collectors of T-Shirts and a few of the artists and designers that make each T-Shirt unique.
@TheFreedminds SF Summer 2011 Lookbook
Ahhh….Summer 2011. We’re going to coin a new phrase tho and call it “lookbook season”, because we’ve seen a grip of them. Now even though a lookbook is suppose to let you know what your favorite brands have coming around the corner, they should also give you a realistic glimpse into the lifestyles that are behind the brands themselves. [Read more...]
