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In the late 80′s 2 sets of fashion hungry kids from Brooklyn teamed up to become one of the strongest forces NYC would see to this day. The crews, Ralphies Kids and Polo USA formed the Lo-Life’s [read more]. Draped in primo POLO by Ralph Lauren they created a culture for themselves that continues to span generations.

Just days before the release of Watch the Throne, his highly anticipated album with Kanye West, Jay-Z’s is making more moves on his Illuminati chessboard. As of today, Jay-Z’s fashion house, Rocawear, is the sole manufacturer and distributor of Pharrell Williams’ Billionaire Boys Club. With this (ultimate financial) alliance, Pharrell will continue as the creative director while Hov handles the busi

The drop that we've been waiting for is finally here. After premiering at this years Bread and Butter in Germany, the union of Clarks and legendary graffiti writer Futura 2000 is back with yet another take on the classic Wallabee.

Ralphies Kids and Polo USA. Two boostin crews from Two different sections in Brooklyn. With an obsessive affinity for the classic styles of fashion designer Ralph Lauren, they joined forces to become a real problem for the city of New York.

Everybody on the planet nerds out about something. Whatever that particular something is, they’ll run off at the mouth for hours with all the dusty dirt, dates, details, and demographics whether you want to hear it or not. Act like you could care less about their nerdiness, they get sensitive and what not. One the other hand, If you pull that on a Star Wars fanatic you liable to get your head busted to the whit

With the name ‘T-Stories’, it doesn’t take rocket science to determine what this movie is about. France’s provider of exclusive content, CANAL+ presents a documovie that centers around a rather panache group of entrepreneurs who have all built their fortunes from the ground up. starting with guess what? T-SHIRTS. Also featured are the obsessive collectors of T-Shirts and a few of the artists a

Ahhh….Summer 2011. We’re going to coin a new phrase tho and call it “lookbook season”, because we’ve seen a grip of them. Now even though a lookbook is suppose to let you know what your favorite brands have coming around the corner, they should also give you a realistic glimpse into the lifestyles that are behind the brands themselves.