By now a good portion of the free world is familiar with the ubiquitous apparel brand that is Chilly O. If not you might want to get familiar. Jumping off 2011 with strategic full steam the brand is invading headspace with their iconic ATLien logotype. The type treatment made famous by Atlanta’s homegrown locals and celebs alike, is now sitting in style on Limited Edition Chilly O Snapback and Trucker Caps. With the signature clean and simple aesthetic these joints won’t be around for long if the brands elusive yet very accessible selling game is still at large. And trust us…it is. That said, there’s no excuses. Head over to the Chilly O Store, grab your head gear and stay on it. Chilly O Online
Hot off the 4th Ward Blocks, part one of a 3 part documentary centered around ATL mic shredder Grip Plyaz. The aptly titled “Purp, Wind & Fire” project which has been in the works for a while, was kicking up a buzz earlier this year. Commanding the camera is none other than hermano Chilly-O, most likely in between stints on bmx terrain. The highly anticipated video features some of the Generals in ATL’s current hip hip landscape as well as the Grip Don himself in various locales. Maximums to everyone involved the project.Primo work. Catch the full runnings at TheSmokingSection.com.