Last year Dov Charney predicted a shift in “streetwear’ styles to a more “prep” aesthetic. The alleged shift was suppose to be in full swing by 2012. Starting with Spring / Summer 2011 Lookbooks, and slowly but surely, a few of your favorite brands are proving that the predictions of the American Apparel head honcho just might be correct. Letterman Jackets. Ivy League Sweater action. Proven predictions or not, Lifted Research Group aka LRG is definitely in on the new moves. [Read more...]
LRG x Bilal x Mayor Hawthorne for FALL + WTR ’11
@TheFreedminds SF Summer 2011 Lookbook
Ahhh….Summer 2011. We’re going to coin a new phrase tho and call it “lookbook season”, because we’ve seen a grip of them. Now even though a lookbook is suppose to let you know what your favorite brands have coming around the corner, they should also give you a realistic glimpse into the lifestyles that are behind the brands themselves. [Read more...]
Gripplyaz x 10Deep Summer Look Book ’11
NYC via ATL and raising hell, Gripplyaz links with 10deep once again on their Summer Look Book for 2011. For this round, The Grip classic “F^&K That Hipster Shit” sets the tone against a Coney Island backdrop. Timeless and proper audio selection indeed. [Read more...]
Adidas ObyO Jeremy Scott: Womens Spr/Sum 2011
We got such a good response from Designer Jeremy Scott’s Black Swan Suite or adidas Originals by Originals, that we couldn’t pass up another post for the ladies. As the designer of the infamous winged Adidas, Jeremy has created a cult following. And it’s definitely the cult status that has landed him the 2011 ObyO spring & summer line. Don’t miss the Jeremy Scott throwback vdeo at the end of the post. [Read more...]
