Ok they’ve lost it. OFWGKTA’s LeftBrain and Hodgy Beats aka MellowHype come through with some new macabre hip hop that has us creeped out in the lab. Caution: As creative as the video is, The Exorcist probably wouldn’t touch it.. We’ll Probably go to hell for posting it. If you punk out, you can watch the cool calm and collected Bass Drum of Death version. Free Earl.
The Wolfgang: L to R Mike G., Tyler the Creator, Frank Ocean, Syd the Kid, Left Brain, Domo Genesis and Hodgy Beats. Current manager: former Interscope executive David Airaudi (not pictured). (Kirk McKoy / Los Angeles Times)
Or something to that effect. Whatever the deal is we’re almost positive their creative freedom is intact. Or is it. Have we reached a point in the game where the labels will just sit back and the artist do their thing, since what they’ve been doing has been failing?
Direct from the Wolf Gang Publicist: “Odd Future Sign Themselves”
“LA artist collective OFWGKTA continue down a non-traditional path creating their own recorded music label ‘Odd Future Records’. Tyler, Hodgy, Leftbrain, Domo, Mike, Syd and crew will partner with Sony’s RED Distribution arm to release music-based content consistent with their vision.”
In a statement released to Rap Radar, OFWGKTA manager Chris Clancy said, “They will have 100% creative control of all aspects of their music, art, and release schedule with no 3rd party participation in outside business…RED and Sony know that it’s in everyone’s best interest to maintain the group’s authenticity and control. They built it, they deserve it. There’s no cheesy hooks or fluorescent liquor product placements in the works.. It’s about to be fun.. and different…”
As the current climate of the music industry continues to evolve, hip hop artist will not be the only ones to drop bombs on seasoned listeners who demand more than lab grown radio play. For the new breed of artist, self producing entire bodies of work and releasing them for free via freshly designed tumblr pages is proving to be a rock solid method. We talk about them alot, but take the WolfGang. With heavy emphasis on the quality of music and smart design, front man Tyler, the Creator grabbed that cult following that most new jacks dream of. [Read more...]
You gotta love it when the universe co-signs your opinion. Just the other day I bogarted a conversation with an interjection regarding the new West Coast Hip Hop movement that’s trying to grab all the gusto. Lo and behold, MTV does some justice for the new breed. Nipsey Hustle, Casie Veggies, The Rejects, and of course OFWGKTA are all features in MTVs The New West. As a bonus I’ve Included the video for one of my west coast faves, DiBiase. Large up DibiaseATL, home-team comes first.