In the late 80′s 2 sets of fashion hungry kids from Brooklyn teamed up to become one of the strongest forces NYC would see to this day. The crews, Ralphies Kids and Polo USA formed the Lo-Life’s [read more]. Draped in primo POLO by Ralph Lauren they created a culture for themselves that continues to span generations. [Read more...]
Euro PoloRican: Living the Lo Life in the UK [documovie]
Not Black, Not White, but Polo-Rican. Living The Lo-Life
Foto: ProFreshionalism
Ralphies Kids and Polo USA. Two boostin crews from two different sections in Brooklyn. With an obsessive affinity for the classic styles of fashion designer Ralph Lauren, they joined forces to become one of the most notorious problems the streets of NYC would ever deal with. They named the new unit, The Lo-Lifes. Even with other crews like A-Team, Face Heads, G (Guess) Force, Fila Mob, and the Steam Team, The Lo Lifes garnered respect from them all. And do you think Ralph Lauren and his Polo brand blew up during the nineties because of well planned ad campaigns? [Read more...]
