Just days before the release of Watch the Throne, his highly anticipated album with Kanye West, Jay-Z’s is making more moves on his Illuminati chessboard. As of today, Jay-Z’s fashion house, Rocawear, is the sole manufacturer and distributor of Pharrell Williams’ Billionaire Boys Club. With this (ultimate financial) alliance, Pharrell will continue as the creative director while Hov handles the business end of things.No need for the label whores to lose it. BBC is not going to end up in MACY’s or Floomingdales. It will remain in the upper echelon of the streetwear arena, business as usual. As brands are folding everyday due to the economy, this is the kind of backup one could only dream about.. For now we’ll watch and see how this thing turns out. We’re thinking Too Big To Fail.


