Contrary to popular belief, or better yet, Contrary to popular knowledge the contemporary sneaker game as we know it not start with the Air Jordan Brand. In fact it won’t stop there either. The truth is, if Rudolf Dassler didn’t breakout from his brother Adi and the Adidas brand, to start his own sportswear operation there would be no sneaker game. So, after saying goodbye to his brother in 1948, Rudy set up shop in in Herzogenaurach, West Germany, and the Puma brand was born. [Read more...]
UNDFTD x PUMA 24 HRS of Clyde: MIAMI
UNDFTD x GOURMET CINQUE
It takes 110% gust to just say “Man F%$K what they want! Let’s switch lanes for a second.” We all know that lane will be pissed on by every shoesnob on every blog from here to Hades. But with the right timing & the right maneuvers, the right tastemaker will be spotted in the perfect setting. It’s that formula that makes this UNDFTD x Gourmet collaboration so damn intriguing. With its sneaker meets Clark’s of England aesthetic the “CINQUE” could be the one to rock next summer and beyond. Damn these haters. More info available at NICE KICKS.
