Contrary to popular belief, or better yet, Contrary to popular knowledge the contemporary sneaker game as we know it not start with the Air Jordan Brand. In fact it won’t stop there either. The truth is, if Rudolf Dassler didn’t breakout from his brother Adi and the Adidas brand, to start his own sportswear operation there would be no sneaker game. So, after saying goodbye to his brother in 1948, Rudy set up shop in in Herzogenaurach, West Germany, and the Puma brand was born. [Read more...]